KFC Streetwise Culture

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Role

Graphic Design | Illustrations | Mockups

Deliverable

To enter, simply create any design (sketch, artwork, digital drawing etc.) that is inspired by Mzansi Street Culture and KFC Streetwise. Create your inspired gear designs and share them on any social platform with the hashtag #StreetwiseCultureCrew and tag @KFCSA.

Date

May 2021
Apollo Brain Concepts participated in the KFC Streetwise Culture Competition by creating original designs inspired by Mzansi street culture and the Streetwise meals. Our work aimed to capture the vibrancy and energy of South African streets, aligning with the competition’s creative vision and celebrating local talent.

Client brief

To enter, simply create any design (sketch, artwork, digital drawing etc.) that is inspired by Mzansi Street Culture and KFC Streetwise. Create your inspired gear designs and share them on any social platform with the hashtag #StreetwiseCultureCrew and tag @KFCSA.

“This challenge is for the creative go-getters that vibe outside the box, the ones who want to define Mzansi street culture, one original idea at a time. It’s for the creatives, who put the wise in Streetwise, and who are inspired by the world they see around them. KFC sees you and wants to celebrate your talent,” concludes Mohope.

Just like the Streetwise Bucket for 1 Trio meals, the prizes for winners are also super loaded. Enter today and be the first members of the KFC Streetwise Culture Crew and kickstart your potential.
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Creative Approach

Graphic Design
For my submission, I created an illustration featuring a character holding a planet in their hands, symbolizing the idea that the world is in our hands and we have the power to shape it. This design reflects the concept of ownership and responsibility, emphasizing the influence we have over the world around us. The character’s gentle yet confident grip on the planet represents the balance between strength and care, suggesting that while we control our environment, we must also nurture and protect it. This creative approach highlights the theme of empowerment, encouraging viewers to recognize their own potential in creating positive change.
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