A brand new logo for By Die Hoek who are opening are a Carwash/ Chesa Nyama
We developed By Die Hoek's official logo.
Client brief
We are looking for a logo design for our Carwash & Chesa Nyama, located in the city of Bloemfontein and catering to working professionals. Our chesa nyama features rustic wooden furniture, creating a warm and inviting African-inspired atmosphere, while the carwash offers a convenient service for our customers. The logo should reflect a balance between urban sophistication and African authenticity, using earthy tones like brown, black, burnt orange, and gold, with possible red accents to symbolize fire and grilling. We want bold, legible typography that feels both professional and welcoming. The design could incorporate elements like flames, a braai grill, a clean car, or wood textures to visually connect the carwash and chesa nyama aspects. The final logo should be versatile for use on signage, marketing materials, social media, and merchandise, creating a strong and recognizable brand identity.4o
Creative Approach
Graphic Design
Our creative approach was to design an eye-catching logo through the strategic use of color, ensuring it stands out while maintaining a professional and inviting feel.
The design also incorporates elements that mimic a woody texture, reinforcing the rustic and authentic African atmosphere of our Chesa Nyama & Carwash.
This approach visually connects the brand to its warm, earthy, and welcoming aesthetic, while still being bold and recognizable across signage, marketing materials, digital platforms, and merchandise.
