Anathi Kwinana Psychologist

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Role

Graphic Design

Deliverable

Logo & Fully fucntional website
Apollo Brain Concepts played a pivotal role in shaping the corporate branding for Anathi Kwinana's Psychologist Company, focusing on the development of a logo and website that reflect the essence of psychological well-being and professionalism.

Client brief

Anathi Kwinana, a professional psychologist, seeks a logo and website that reflect her practice’s values of growth, healing, and transformation while creating a sense of trust, calmness, and professionalism. For the logo, she envisions a design inspired by a dandelion, symbolizing resilience, change, and personal growth. The logo should be minimalistic and elegant, using a soft, calming color palette to evoke serenity and trust, paired with clean and professional typography. The website should be clean, simple, and user-friendly, ensuring easy navigation for clients to access services, resources, and contact information. A key requirement is the integration of a booking system to facilitate seamless appointment scheduling, along with a mobile-responsive design for accessibility across devices. The overall aesthetic should be soothing yet professional, reinforcing Anathi Kwinana’s commitment to mental wellness while providing a seamless experience for her clients.
Anathi Psychologist
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Creative Approach

Logo | Website
Inspired by the symbolism of a dandelion, the logo was designed to represent growth, healing, and transformation—core themes in psychological well-being. The final design featured a minimalistic and elegant dandelion motif, paired with a soft, calming color palette to evoke trust and serenity. This approach ensured that the logo not only reflected the essence of the practice but also created a welcoming and professional brand identity.

For the website, Apollo Brain Concepts crafted a clean, simple, and intuitive digital experience that prioritizes ease of use. The design incorporated a minimalist layout with a soothing aesthetic, ensuring visitors feel at ease while navigating the site. A key feature was the integration of a booking system, allowing clients to schedule appointments seamlessly. With clear navigation, mobile responsiveness, and a user-friendly structure, the website was built to provide a professional yet approachable online presence that aligns with Anathi Kwinana’s commitment to mental wellness.
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