As a continuation of the “Always Welcome” artist series that American Express ran elsewhere in the world, the Amex ZA Graphic Arts Challenge was a way for American Express to engage with the local creative community, and also create unique point-of-purchase signage that South Africans could identify with.
Graphic artists, illustrators, and designers were invited to create artwork based on the theme, “the vibrant African marketplace – everyone is welcome”.
The winning artworks are featured on new marketing materials for businesses that welcome American Express Cards in South Africa. Merchants/store owners request the signs and stickers they like best, and display them in the store.
